03 / Project direction · Past engagement

Carbon Exposure Project

Project direction and publishing operations for a founder-led carbon-market interview platform, spanning six distribution channels and a COP28 UAE content programme.

Climate mediaPublishing operationsProject direction
PeriodSep 2023–Mar 2024
RoleProject Director
Core teamRené · Olaf · Puviin
ProgrammeCOP28 UAE series

The brief

Build the operating layer around expert-led conversations.

René Velasquez founded and hosted the Carbon Exposure Project to create thoughtful, long-form dialogue with people shaping carbon markets. Olaf Verweij contributed as producer and content creator.

I served as Project Director from September 2023 to March 2024. My contribution focused on the publishing operation around the interviews: release planning, social copy, editor and contributor coordination, six-channel distribution, performance dashboards and delivery around the COP28 UAE series.

Collaboration & credits

Clear roles make the case study more truthful.

The platform was a team effort. These credits reflect first-party posts from the people involved, while the archive below preserves guest names and organisational bylines record by record.

Founder & host

René Velasquez

Started the project, shaped its mission and led the interviews.

Founder retrospective
Producer & content creator

Olaf Verweij

Produced content and helped develop the platform’s short-form output.

Collaboration record
Project Director · Sep 2023–Mar 2024

Puviin Varman

Coordinated publishing operations, distribution, measurement dashboards and COP28 delivery.

Role record

René’s retrospective also credits Mariana Berganton, Julia-Caroline R. and Archana Veerabahu for behind-the-scenes contributions. Interview guests and organisational articles retain their own credits in the archive.

My contribution

Turn each release into a coordinated publishing cycle.

01

Release planning

Sequence episode clips, articles, supporting copy and channel-specific releases.

02

Coordination

Keep raw footage, editors, contributors, review and publish-ready assets moving together.

03

Distribution

Carry the project across LinkedIn, YouTube, Spotify, X, Instagram and TikTok.

04

Measurement

Use cross-platform dashboards to make audience and release performance visible.

Documented outcomes

Evidence from the engagement—not inflated attribution.

6Distribution channels named in the project’s 2023 launch material. Source ↗
2K+LinkedIn follower milestone recorded during the engagement, alongside public credit to Puviin and Olaf for cross-platform dashboards. Source ↗
COP28UAE interview and field-content delivery across the active project period

Project archive

Representative evidence behind the case study.

This page now shows a concise, publication-supported selection. The complete climate archive retains working copy, source status and authorship without turning the case study into a second writing index.

Personal-profile record

Puviin’s original introduction to the project.

Introducing the Carbon Exposure Project

Puviin’s introduction to the Carbon Exposure Project, its interview programme, early guests and six-channel publishing presence.

  • climate and carbon
  • carbon markets
  • educational series
LinkedIn imageOpen record

Selected publication records

Organisational articles and Puviin’s published episode copy retain distinct authorship and provenance.

Post

Carbon Exposure Project

Wei Mei Hum on ACX, blockchain and carbon markets

The full-episode release featured Wei Mei Hum of ACX in conversation with Rene Velasquez about ACX’s growth, blockchain-enabled transparency and access, and inclusion in global carbon-offset markets.

  • ACX
  • Blockchain
  • Carbon markets
  • Interview
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